Don’t just browse the web. Orchestrate it.
We don’t use the internet for a simple search anymore. Every day, we juggle apps, dozens of tabs, and multiple accounts—and big browsers haven’t kept up. It’s the same rigid structure that was never built to handle how complex and personal our digital lives have become.
The mass-market model assumes the browser is “finished,” that customization creates clutter and users need fewer options not more. But really that’s the root of the problem: browsers shouldn’t serve the web, they should serve you. From that challenge, Shift was born.
Configure your browser to reflect how you think, not how someone else decided you should.
The Shift team
aka. Shifties
